The Solution AW24 - Light Beyond Shadows draws inspiration from the namesake metaphor of light at the end of the tunnel. It plays with shadows and highlights and pushes forward the lifestyle choices of one's ability to see the solution behind every problem. It delves in hope, grit and perseverance. All pieces made haven't gone through any sort of dying, hence have saved a tonne of water in the making process.

This season, we revolutionize denim with zero-water dyeing techniques, ensuring every garment conserves thousands of liters of water. By embracing digital fabric printing, our designs eliminate the need for harmful dye baths, addressing the global issue of water misuse in the fashion industry.